Do you just randomly end up on Instagram page and find yourself tapping on the ‘Shop Now’ link? You won’t. The answer to do that is simple: there is not enough Brand Awareness. You don’t trust a brand enough to not skim through their products and reviews. In simple terms, you need to have some idea what the brand is selling and why they are worth buying from, given that there are hundreds of brands selling the same product. You also need to be familiar with the brand to understand its motto and put your trust in whatever service or product it aims to sell.
Simply put, whatever is stated above is related to brand awareness. This blog has discussed brand awareness, its importance, and some easy yet smart ways to improve it. So, to know more, keep reading!
What is Brand Awareness?
Do you ever wonder why you know or remember a company, even if you don’t buy the products or service they are selling? It’s because they have strong brand recognition. This means that people are familiar with or have heard of those brands.
Brand awareness is when a consumer first becomes interested in a product or service. This is the first thing people do before buying something, and it’s the beginning of their relationship with a brand. Brand awareness means customers can recognize a product or service by its name.
Brand awareness is very important in any successful marketing plan. It means how well people know and remember your brand. Having a well-known and respected brand can make people trust your company more. This can make customers return to your brand and buy more, increasing sales.
Why is Brand Awareness Important?
Let’s look at why brand awareness is important for your business:
- Brand awareness means informing the public about a product and showing how it differs from other brands.
- Well-known businesses are more likely to make more money because people prefer to buy things from brands they recognize rather than ones they don’t know.
- When more people recognize your brand, it helps to build trust.
- If people trust your brand, it can lead to more success for your brand or business.
- It is the core of attracting customers and making them feel knowledgeable and comfortable with what your brand offers.
- It also helps to build the value of your brand.
Ways to Improve Brand Awareness
There are numerous ways you can improve and increase your brand awareness. Specifically, things have gotten way easier in this digital era. People are more attached to their gadgets than their partners, and it’s high time you take advantage of that.
Here are 10 ways you can implement to improve your brand’s awareness:
1) Up your Social Media Game!
With billions of people using websites like Facebook, Instagram, Twitter, and LinkedIn, it gives you great chances to connect with the people you want to reach. Here’s how you can effectively use social media to improve your brand’s awareness:
a. Create Consistent Branding: Ensure your brand’s visual identity, including logos, colors, and messaging, is consistent across all social media profiles. Consistency helps in making your brand easily recognizable.
b. Engage with Your Audience: Respond promptly to comments, messages, and mentions. Engaging with your audience fosters a sense of community and encourages brand loyalty.
c. Use Hashtags Wisely: Incorporate relevant hashtags in your posts to increase their discoverability. Research trending and industry-specific hashtags to expand your reach.
d. Collaborate with Influencers: Partner with influencers in your niche to reach a broader audience. Influencers can provide authentic endorsements and reviews of your products or services.
2) Connect and Socialize
You need to use social media to inform more people about your brand. Share information or messages on social media that aren’t directly related to what you sell or offer. Engage with your audience by asking them questions, commenting on their posts, or sharing content you enjoy by retweeting or posting.
Think of your social media accounts as trying to make friends, not as a business trying to earn money. Studies indicate that more than half of a brand’s reputation is determined by how sociable it is online. Being social helps you become more aware, and people will recognize you easily.
3) Your Brand’s Logo
Believe it or not, visuals possess a supernatural power. Your brand’s logo is not merely a symbol. It is what represents the brand itself. It has to be unique, simple, and simply fabulous! If it’s something catchy, diverse, and easy to remember, more and more people will be able to recognize it. An easy example is ‘Nike’s check mark’ or ‘McDonald’s yellow M.’
4) Your Brand’s Slogan
Sticking with the Nike example, when you hear “Just do it,” you immediately think of Nike. Similarly, coming up with a short motto or slogan is an important part of making people aware of a brand, and it’s a simple way to make more people know about the brand. You must describe your uniqueness, what you provide, and why people should trust you.
5) New Content Creation
Keep updating your brand’s website with fresh content regularly. This will attract more visitors to your site and boost your search engine optimization (SEO), raising brand awareness.
One way to regularly produce content is by using a blog. Write blog posts regularly and use SEO techniques to ensure people can find your content when searching for similar topics or products.
6) Work and Collaborate with Other Brands
Working and collaborating with other brands can help you reach more people and make more people aware of your brand. Search for businesses that work well with your products or services instead of directly competing.
Collaborative efforts are when two or more businesses work together to promote their products, organize events, or create products with both brands. These collaborations can help get more people to know about your brand and, at the same time, make your current customers happy.
7) Make SEO your Best Friend
Improving your website’s search engine optimization can significantly increase brand visibility. More people will discover your brand when your website ranks higher in search engine results. Some key SEO strategies include:
a. Keyword Research: Identify relevant keywords and phrases related to your industry and incorporate them into your website’s content.
b. On-Page Optimization: Optimize your website’s meta titles, meta descriptions, headings, and alt tags for images to improve its search engine ranking.
c. High-Quality Content: Focus on creating high-quality, informative content that addresses the needs and interests of your target audience.
d. Mobile Optimization: Ensure your website is mobile-friendly, as Google considers mobile compatibility when ranking websites.
8) Create a Memorable Brand Identity
Make sure your brand has a special and recognizable identity that people can readily recall. It can be funny, smart, or touching if it matches the people you are talking to and what you want to achieve. If your brand and the content it presents have a unique personality, people are more likely to remember it and choose it over other brands when they want to buy a product like yours.
9) Giveaways
Give people the opportunity to try your product or service for free so they can see what your brand has to offer. Some examples are when you can try a subscription for free, get advice, talk with someone for free, or try a small amount of a product for free before buying it.
You can get a free pen, mug, or notepad with your brand’s logo. Free giveaways catch people’s attention and assist in making the brand more popular.
10) Run Ads
Running successful marketing campaigns on popular social media and other public platforms can help expose your brand to many people who could become your new customers.
Put advertisements on websites or social media platforms that are popular among people in a specific area or those interested in your offer. This will help you get more people to follow you and make more people aware of your business.
Conclusion
To tie it all up, brand awareness is crucial for a brand’s success, growth, revenue generation, and, most importantly, for building customer trust. You can improve and increase your brand’s awareness for your targeted audience in many ways. Some of them are stated above.
However, brand management and creating brand awareness needs consistent planning, organizing, analyzing so if you are wondering how to manage all this seamlessly, then having a professional service will help. Slidershift, among others, are a leading service provider who excel in creating bramd awareness. Their expert team will help you with everything from social media marketing to social media management. You can sign up for social media services, and the experts will cover the rest!
